XOX Floral colourful bouquet in pink vase square

Mother’s Day Update 2023

Since 2020 it seems like there is no such thing as a normal Mother's Day. Fortunately there are no lockdowns this year to contend with or contactless pick ups, but what has given everyone in this industry the most trouble is the weather. Not only have we had cyclones and flooding but the fact that there has been so much rain has meant the summer flower season is that much shorter than usual.

To view our Mother’s Day catalogue click here.

For most florists Mother’s Day is the busiest weekend of the year.  Yes that’s right – weekend not day, the demand is so high we have to spread it over three days because it’s physically impossible to fit all the orders into one day.  This year we also have the Tauhara College ball on the Saturday night so no matter which occasion you’re ordering for we suggest you do it early.  Usually we sell out by the Thursday or Friday so leaving things to the last minute is going to be dicey.  This year it’s a tricky one as the change of season, an unseasonably wet summer and continuing rain means flower availability is more difficult than ever.  Fortunately for us we’re used to working with what we have to hand, rather than a set bouquet menu.

So what does it mean when we say we’re a seasonal florist? You’ve heard of slow food right, but what about slow flowers?

We’re like the seasonal chef who’s menu changes daily. For us there is no bouquet catalogue, instead we take our cue from nature and treat each arrangement as it’s own little work of art. It means we know where our flowers come from and for us that means sourcing all our flowers from New Zealand growers.  Just like imported fruit, you might be surprised to know that a lot of flowers sold here, particularly roses are imported.  Why is that a bad thing?  Well for a start growers in New Zealand have to pay a decent wage and conform to health and safety regulations.  When flowers are grown overseas you don’t know who’s picked them, what they’re paid, what kind of chemicals have been used, the impact of the flower growing on the local environment (are they using much needed water when the country is experiencing drought etc) and then there are all the energy imputs needed to get the blooms here including refrigeration and air miles, not to mention fumigation on arrival. 

But the hard thing is that imported flowers tend to be cheaper, making it more difficult for our growers to compete.  For this reason many more established growers have left the trade, so what it means is that when we have supply chain disruption and local florists look for local flowers to buy they find it difficult.  It’s why I always try and encourage local growers when they come knocking by buying their flowers.  It works for me because I can get smaller amounts more often and I don’t have to rely on a courier.  A flower grown locally will always last longer than one flown here.

Prince Charles is a big advocate for the slow flower movement, employing the services of renowned florist Shane Connolly, a fierce advocate of sustainable floristry.  And at the Coronation it was exciting to see the gorgeous arrangements created without foam, without single use plastic and using wholly British grown flowers.  So it is a movement growing in strength and ironically it’s all about back to basics floristry.  And that’s what we’re about – making floristry a celebration of nature, where flowers are picked from gardens and put in water, not stifly arranged in foam.

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